About The Creative
Italtile wanted to retarget users at the right place and time through engaging display and mobile creatives that drove meaningful site traffic. The goal was to design an ad experience that felt both premium and interactive, aligning with Italtile’s “My Fashion” promotional campaign.
The creative concept was built around the idea of a digital product catalogue, allowing users to explore different tile and décor styles directly within the ad. Each category was interactive, giving users the option to select and shop the look that appealed most to them.
Every catalogue interaction seamlessly clicked through to the corresponding category on the Italtile website, creating a smooth and shoppable experience that mirrored the brand’s elegant retail environment.
Design Journey
Using brand-approved creative assets — including logos, fonts, and imagery — the design was developed in Adobe Photoshop, where the design was created and refined for each individual visual element required for the final build. This approach ensured brand consistency, layout precision, and high-quality imagery ready for seamless integration into the interactive creative.
Celtra Platform Implementation
Once the visual design was complete, the final interactive build was implemented in Celtra, using animated transitions, layered effects, and linked pages to bring the creative to life. Each catalogue option was dynamically connected to the corresponding category URL, transforming the concept into an interactive, shoppable advert that allowed users to explore and engage directly with Italtile’s product range in real time.
