About The Creative
The Mobiclicks Sales team approached the Design department to create a proactive, interactive concept for an Investec proposal. The goal was to design an engaging experience that empowered users to explore and identify the right investment solution for their needs.
Drawing inspiration from Investec’s existing website quiz, the creative was built to mirror the same interactive flow—allowing users to navigate questions, discover tailored options, and engage dynamically within the ad environment.
PhotoShop Design Journey
The creative was design in Adobe Photoshop, implementing separate artboards for each stage of the user journey. This approach streamlined the visual structure, ensuring every page aligned with the intended interaction flow and could be easily translated into a functional, build-ready layout.
Celtra Platform Implementation
Once the visual design was complete, I implemented the interactive build in Celtra, using animated transitions, layered effects, and linked pages to bring the creative to life. Each question and answer dynamically connected to the relevant investment opportunity, creating a smooth, responsive, and logic-driven user experience that reflected Investec’s premium digital presence.
